Banco Sabadell is intensifying efforts to bolster its defensive stance as BBVA’s hostile takeover bid reaches its final stages. In a strategic move to rally public and institutional support, the Catalan bank commissioned a survey whose findings reveal significant resistance among its customer base.

According to the study, 75% of respondents expressed opposition to BBVA’s proposed acquisition. The primary concern voiced by participants is the potential negative impact such a merger could have on broader society. Issues raised include reduced access to essential banking services, increased financial exclusion, tighter credit conditions for businesses, and worsening terms for individual clients.

The study highlights deep unease over the possible consolidation of financial institutions and the resulting market concentration. One of the most striking findings is that 70% of Banco Sabadell’s customers indicated they would consider changing banks should the merger go ahead. This statistic underscores the reputational and operational risks the acquisition poses for both entities, particularly if customers act on these intentions.

Opponents of the takeover argue that local banking services, especially in rural areas, could suffer. They worry about a loss of proximity in customer service, fewer branches, and reduced attention to regional economic needs. For Sabadell, these findings offer a compelling argument to defend its independence and appeal to regulators, shareholders, and the public.

As BBVA maintains its push to absorb Sabadell and expand its market share, the social and economic implications of such a move are drawing increasing scrutiny. With regulatory bodies still assessing the proposal, public opinion — as reflected in the survey — may become a powerful influence in the final outcome of this high-stakes corporate battle.