BizNis Africa
Latest News
Making Africa Work handbook unveiled at Tana Forum
Earlier today, 22 April 2017, the Brenthurst Foundation launched...
MTN SA, Huawei trial Africa’s first LTE Licensed Assisted Access
MTN SA, in partnership with Huawei, successfully trialed Africa’s...
Africa50 appoints new Chief Operating Officer
Africa50, the pan-African infrastructure investment platform capitalized by the...
Ramesh Awtaney to speak at London Business School Africa Business Summit
Ramesh Awtaney, a visionary Indian-African entrepreneur, investor and philanthropist...
Barclays Accelerator announces top 10 fintech companies
Barclays Africa Group and Techstars on 20 April 2017,...
The Role of PR in lead generation
With the economy in a state of unprecedented instability,...
African Development Bank is delivering for Africa
In an impassioned speech delivered at the Center for...
New JSE listed Big50 offers Pan-African investment opportunities
The listing on 20 April 2017, at the Johannesburg...
Radical economic transformation debate in South Africa rages on
Talk of radical economic transformation, a concept that has...
African developers honoured during the Facebook annual F8 conference
Facebook celebrated the achievements and products of its growing...

Derek Bouwer, TBWASouth Africa Group CEO

TBWA\Hunt Lascaris Cape Town has been hard at work, delivering on its mantra to offer small agency service with big agency capabilities as part of its new growth strategy.

The agency is pleased to announce that it has successfully been selected from a shortlist of agencies to win the Fleur du Cap advertising account and extend its relation with ooba, both of which are based in Cape Town.

“The success of our offering is very gratifying and we’re delighted to add these accounts to the business,” says Tim Culley, Managing Director of TBWA\Hunt Lascaris Cape Town.

“We believe clients benefit from the small agency approach which delivers fast turnaround of work, personable service, and price efficiencies, as well as the level of expertise & creativity that comes with being part of the TBWA network.”

The Fleur du Cap win for TBWA\Hunt Lascaris Cape Town is well-deserved and presents an opportunity for the agency to showcase its work internationally via Fleur du Cap’s main overseas markets, namely Canada, the USA and UK
Executive creative director Renier Zandburg has been tasked with repositioning this iconic South African wine brand. He’s confident that his powerful ideas combined with a keen understanding of the consumer market will make his work truly influential.

“We chose to work with TBWA because of the professional team involved in our business, their passionate articulation of what we need to be successful, and their deep knowledge of building brands in our category. We have a responsibility to the Fleur du Cap wine brand which demands that we associate with the best. TBWA meet our expectations and we are delighted to be able to appoint them to join us in forging a new path for Fleur du Cap wines,” says Ross Sleet, Fleur du Cap Marketing Director.

ooba is no stranger to TBWA\Hunt Lascaris Cape Town as the agency was chosen not only for its Disruption strategy included in its pitch but also on its track record of project work done over the last six months.

ooba have tasked TBWA\Hunt Lascaris Cape Town to produce truly integrated campaigns that will cement the brand as the preferred choice for homebuyers seeking finance. The team working on the account is young and talented and has an excellent understanding of the property market.

They aim to support the brand as it embarks on an ambitious growth plan to coincide with the renewed health of the housing market.

The creative team hope to introduce the brand on television using a cost effective production method that fits into the client’s budget, as well as supporting the campaing on social media, print, radio digital. The campaign will also be executed below the line and using direct media to the estate agents. Indeed it was the agency’s social media plan that sealed the deal.

“We at ooba are very excited to be working with TBWA. We believe that their approach to social media is innovative and perfectly captures the essence of the platform,” said Katherine Furstenburg, Marketing Manager of ooba.

“We are thrilled about adding these clients to our portfolio and the work we have already done for them is exciting, so we look forward to making these relationships long and successful ones,” says Culley.

Comments are closed.

Ver peliculas online

Fill in your details below and we will secure you a free test drive, delivered to you.

Fill in your details below and we will secure you a free test drive, delivered to you.

%d bloggers like this: