Diederik Reitsma will be taking over as the new General Manager for Group Communications at BMW Group South Africa as of 1 February 2015.
He succeeds Guy Kilfoil who has moved to a new position as the General Manager for Brand Management BMW, Marketing Services BMW Group.
Reitsma joins the company from BMW Group Netherlands where he headed up the corporate communications department for the past 11 years.
A University of Amsterdam and Economic Business School of Utrecht graduate and former freelance journalist, Reitsma is a car enthusiast and has a wealth of experience in corporate and product communications as well as internal communications and governmental affairs.
“We welcome Diederik to BMW Group South Africa and look forward to his contribution in the group communications division. Our company will benefit from his valuable international experience. We thank Guy for his commitment over the past five years and wish him well in his new role”, says Tim Abbott, Managing Director of BMW Group South Africa.